What 5 years of blogging taught me.

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That feeling of new beginnings is in the air… Can you feel it? 5 years ago today, I took a leap of faith and hit the “Publish” button for the very first time on my very first blog post. It was a very nerve-wracking yet exciting start. For so many reasons, I have tried to talk myself out of starting a blog; but eventually, I started it and I never looked back. 

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It hasn’t been easy; but easy has never been promised. I’m excited to see where this new milestone takes me; but I’ve also learned to trust the process and enjoy the journey as challenging it may be. 

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So you may be wondering what’s next? Well, there’s no big announcement or exciting news today; but what I can tell you is that if you stay the course with me, you may just enjoy the ride and appreciate the experience. Most importantly, I would like to extend my heartfelt gratitude to you all. 💗

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I wish I had a blog anniversary post, or visual to share with you all, but this throwback will have to do for now.🙂 I have been extremely busy in the last month working towards a dear goal of mine and creating content just hasn’t been easy; but I’m working on it. 

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What I’m trying to say is,  with all new starts, fear may creep in, you may need to step out of your comfort zone, you may face criticism and challenges, you may lose friends (and gain new ones along the way), you may realize that it’s not as easy as you thought it would be; the thought of quitting may even entice you… but this is all normal and part of your new chapter and your new growth. It’s all meant to be; and if your desire to make your life learning journey a life-changing one is strong enough, you may become the absolute best version of yourself in every possible way. 

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The resounding “No’s” are one step closer to a big yes or many “yesses”. The temporary defeats are not failures. They are setbacks for a greater comeback; and failure will never overtake you, if your determination to succeed is strong enough.  If you will take anything away from this post, remember to greet each day with love in your heart, for that is the greatest secret of all success in all ventures. Cheers to a happy and prosperous August!

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Do these 3 things before Instagram shuts down again

Unless you have been living under a rock or you actually use social media to market, sell or promote your products or services, you are well aware that Instagram , Facebook AND What’s app have shut down earlier last week.

Nothing, from feeds down to Insta stories, was refreshing or uploading; and let’s just say it was like an online apocalypse. Though temporary, this shut down has created a huge outrage! Business owners, influencers, and entrepreneurs were really mad, because, well you know what that means for their profits. We are all glad that our accounts are up and running again, but I would like to share my two cents on the matter. I have had this conversation in the past with some of my clients and it was an eye-opener for most of them… If Instagram, Facebook, YouTube, Twitter, Snapchat, or any of these social media channels shuts down today, what will become of your business marketing?

These platforms are rented entities. Meaning we do not own them. I have friends who have had their Instagram and Facebook account deleted in the past… Gone, just like that for one reason or the other. And there was nothing they could do or could’ve done about it, because these platforms do not belong to them.

I’m not saying by any means that social media is not a great place to market or promote your business or services; in fact it’s important and it’s needed. However this shouldn’t be your only avenue. Don’t put all your eggs in one basket. Here’s what you should do today to prevent the madness (at least on your side), the next time Instagram or Facebook shuts down 🙂

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1- Create a website or a blog:

Like I said earlier, social media marketing is great, but professionals only use social media accounts to support what they own online. The only way to own your slice of the internet is to buy a domain name and set up your website or blog on it.

I hear people say that blogs are dead, because of social media, but that cannot be farther from the truth. Social media may be trending right now, but websites and blogs will remain the digital real estates that professionals own unless you stop paying for your hosting upon renewal or decide to suspend your ownership… but that’s the price of doing real business online, right?

2- Start Building An E-mail List. 

Just like your website, you own your e-mail list, but we cannot say the same for your social media accounts. Your e-mail list is the bread and butter of your business as an online entrepreneur, and here’s why:

Beside you having 100% ownership of your e-mail list, you also have complete control over your content. Your content isn’t being filtered or restricted by social media company guidelines and you don’t have to worry about your content being taken down, or your account being suspended and/or removed at a moment’s notice without your discretion.

Knowing that you connect directly and intentionally with people that actually gave you the permission to do so is reassuring.

These people are YOUR tribe and are actually inviting you into their gated community; and statically, less than 6% of your followers on social media actually see the content you post as opposed to 100% of your subscribers who receive your e-mails, and upwards of 60% of them who will open them. And oh, 91% of people check their emails daily, so in my opinion, as an entrepreneur, you need to put more emphasis on your e-mail list because that’s where “the money is.” 😉

That been said, have you subscribed to my newsletter? go ahead and do that now. I promise not to spam you. 🙂

3- Create your own app.

Though, creating your own app may sound like a big investment, in my opinion it’s worth it. At least it will serve a good purpose of having users having access to your content directly from them phones, no matter what.

I hope this post helps you realize how important it is not to only rely on social media to run and promote your business. What are your thoughts on this matter? Share them with me.

XO,

Edwige

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Celebrating another year of blogging


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On August 1st of 2014, I braved all sentiments of fear and the unknown, mustered up my courage and hit “Publish” for the very first time on my blog. You can read all about it here. – It’s been a relatively long journey, but each year brought me closer to my dreams and goals.

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There were times when I asked myself the million dollars question: Is it all worth it? The challenges, the hard work, the investments, the critics, the No’s, the late night sleep, etc… and every time the answer was a resounding “Yes!”. So here I am, celebrating another milestone.

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If there’s one or maybe 2 things I will leave you with after reading this post, it’s to go after your dreams, no matter how hard, how little, or how ridiculous they seem. You will never know how far you can go if you give up or don’t give it a try.

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There will be naysayers (read this post), but their opinions aren’t your business; Or you could be your very own demise (Read this post)… That been said, Be good and true to yourself, know what you want, work for it, and be consistent.

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There’s no elevator to success, so yes you must do the work, whether it’s in the physical or the spiritual. Be prepared to do the work and most importantly, be prepared to face challenges. Oh and one more thing! Do not compare your journey to others’.

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We are all on different paths and divine assignments. It may take one year for you to get to where you want to be, but it could take 10 years to the other person. A lot goes into it; and each person’s definition of success is different.

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Be inspired by someone you like or whose journey you’re following. Heck! Reach out and ask for advice if you must, but remember that comparison is the thief of joy; and nothing good comes out of it.

Believe and do the work!

Cheers!🥂target-stripes-off-shouder-top

Top: similar , Similar  | Skirt: Previously styled here | Love this one!|  Shoes: Similar | Bag: Similar | Sunglasses: Similar.

Thanks for reading, 

Lots of love, 

Edwige 

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Garlic Lime Shrimp Skewers


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I love seafood; and a healthy diet for me is the one where I incorporate as much sea food as possible, since most of them tend to be on the healthier side. View Post

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Cinnamon Vanilla Chia Seed Pudding – A New Favorite!


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TGIF!

I’ve been posting a bit more about lifestyle here lately, and if you’ve noticed, that’s good… That means you’re paying attention 🙂 I think #Ootd posts are fun and cute, but I feel like there’s so much more to talk about than just fashion. Really! That been said, I’m working hard behind the scene on a few projects (stay tuned); and that also includes re-thinking the direction I want to go with my blog. And no, I’m not quite transitioning altogether from a personal style to a lifestyle blog. My personal life is actually about both: living a healthy lifestyle and looking good doing it! 😉 However, now I’m just diversifying my contents and I hope you all appreciate the effort 🙂

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